Based on Economic Value-Add Accounting, the ratio highlights the real rate of return on investment in a product, sales campaign, or business unit over the business cycle.

Of Customers or Products or Sales, in price / profitability bands.

It brings clarity to actual current customer-rated positioning and priority, and so acts as an actions-driver and progress monitor.

A strategic tool capturing all the factors that comprise a Value Proposition.

It tests the absolute and competitive applic-ability, win-ability, and deliver-ability of a Sale.

A 6-step tool which assesses new or complex situations, expeditely – for instance : new product / service opportunities, arising operational problems, changes of budget or resources.

It enables managers to purposefully process through unknown situations in a methodical Design-Test-Deliver manner to reach a single conclusion to Invest further in, or drop

A technical presentational tool which gives the detailed schedule of what is offered to a customer, and who does what and takes what risks.

It enables both the customer and the vendor to quickly assess a Sale for a Go / No Go decision.

A pictoral review and tracker of decision makers' roles, buy-states, and means.

It charts the strength / weakness of the current state and influence in a Sale and what is being, and can be, done.

A chart of the customer’s buying process + KPIs, with requisite vendor actions + Gates.

It details the requisites + process, plans + actuals, of a Sales Campaign or single Sale.

A 5-step method to solve and concurrently sell-in the solutions to operational and commercial multi-party problems.

It deals with both the problem and the sale, and charts requisites, actions, results, next steps.

A 7-step process to examine a Technology Road Map and from it originate, design, construct, test and deliver a set of Value Propositions.

It builds a Commercial buttress for the Technology being innovated, and so enlightens and safeguards investors.

An analysis of the innate customer-centric capabilities of an individual, and her/his resultant optimal Sales Role, plus potential tag-team and /or team role.

When aggregated, the profiles provide a matrix which enables a business unit to process optimise + cost minimise each of its 1-10-100 Sales.

An analysis of Sales effectiveness.

It has 4 uses – ready reckoner for a single sale, business line, entire BU ; campaign planner ; R&D / TRL adjunct ; marketing & sales annual budgeting.  

A focused, structured, detailed approach to conducting a campaign – of whatever scale, nano to macro.

It enables monitoring & control of high-flux inputs and outputs, so managing expectations and budgets.